Why pay for localization services if some distributors offer them for free?
Distributors can be excellent sales organizations, but they are just not localizers. The quality they offer is often poor and that can risk your image and damage your global sales
- Their localization capacity is very limited, which means they can delay the localization of your product if they have other priorities
- If you already have your products localized professionally, you can use that to negotiate better conditions with your distributors
- If end users complain to distributors about the quality of their own localization, you may never know about it
- There can be legal implications about the ownership rights of the localization work
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