Web content management allows business users and non-technical personnel users to maintain and develop a website by separating its structure and content from the design. This replaces traditional methods that require knowledge of HTML and design techniques, and with system-wide rules, ensures that aspects such as navigation and page layouts are handled consistently. This allows you to control the website without worrying about breaking the corporate style, how to add a new section to the menu, or what additional costs your changes might incur, and instead concentrate on using the website to more effectively communicate with customers, potential customers, partners.
