An XML content management system can also transform your content to target different media and devices including the web, CD, offline presentations, print catalogs, PDA devices, and wireless phones. By creating content once and re-using it across different media, you ensure message consistency and relevance across all channels of communication. In this way, XML content management allows companies to more effectively engage in e-business through content reuse, separation of content from presentation, platform-independent interchange, painless integration, and multi-channel publishing.
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