The Localization Industry Standards Association (LISA) defines globalization as follows:
"Globalization addresses the business issues associated with taking a product global. In the globalization of high-tech products this involves integrating localization throughout a company, after proper internationalization and product design, as well as marketing, sales, and support in the world market."
Globalization is term used in many different ways. For example, there is the top, geopolitical level that deals with globalization of business as an economic evolution. Secondly, there is the globalization of an enterprise that establishes an international presence with local branch or distribution offices. Thirdly, there is the process of creating local or localized versions of web sites, which we will refer to as "web site globalization". Web site globalization refers to enabling a web site to deal with non-English speaking visitors, i.e. internationalizing the site's back-end software, designing a multi-lingual architecture, and localizing the site's static or dynamic content.
Publishers "go global" when they start developing, translating, marketing, and distributing their products to foreign language markets.
